We connect global brands with consumers across Latin America through long-term partnerships, impactful storytelling, and memorable experiences.
THE GROUP was founded in 1997, building on a family retail heritage that dates back to 1952. In under three decades, we have grown into a multinational group present in 9 countries across Latin America and Europe, representing 50+ global brands through 160+ own stores, 1,000+ points of sale, and a team of 1,200+ professionals.
THE GROUP is headquartered in Montevideo, Uruguay. We have offices and teams in key markets, providing local expertise and regional support to each of our brands.
THE GROUP prioritizes direct-to-consumer growth, driving brand awareness and desirability across Latin America and Europe.
Over 50 global brands represented across Latin America and Europe, from lifestyle and outdoor to premium fashion and accessories.
From Uruguay to Spain, our footprint spans Latin America and Europe with a constantly growing portfolio of stores and e-commerce platforms.
A growing network of e-commerce platforms across brands and markets, delivering seamless online shopping experiences.
Our creative team executes integrated marketing activations that build brand desirability and deliver exceptional ROI.
Building Communities
at a Regional Scale
Active social media presence across all brands and markets, connecting with consumers and building lasting communities.